Evento

Branding for Architecture and Design

Architects, architectural firms, and design projects can all gain immensely by working with branding principles to define, present and promote their strengths. For architectural firms, a solid brand speaks clearly and effectively to those seeking their particular strengths and performance experience. Projects themselves often go through considerable approval stages. Branding a project helps to define it's premise, purpose, and promise so that it is evaluated by all parties consistently with the same metrics.

Learning Objectives ~ Attendees will learn to:

1. Identify primary values clients look for in seeking an architect or architectural firm for their project.

2. Find the core of your specific identified values and turning them into a brand.

3. Express your brand in simple effective ways in your firm and communications.

4. Define and branding a design project with Premise, Purpose and Promise.

Date: April 14, 2020

Time: 11:30 AM Check-in/Lunch

Presentation: 12:00 to 1:00PM

Learning Units: 1 LU

Location:
AIAOC Office
1981 Orchard Drive
Newport Beach, CA 92660

Cost:
$ Free Members / $20 Non-Members (plus service fee)

Presenter:
Mick Victor

Mick Victors work in branding and creative direction is considerable. Following his time as Director of Advertising and Public Relations for a global Consumer Electronics company and schooling in the UK, Mick founded a creative agency to design and produce work across a wide spectrum of industries representing technology, media, architecture & design, automobiles, the arts, fashion and more. As an accomplished photographer and mixed media design artist, he incorporates a very high standard for visuals and production across every discipline. He is a guest speaker in project branding for the College of Architecture at Cal Poly University San Luis Obispo, CA and works through two different studios in the Los Angeles area for overall creative development, branding and architecture and design projects.

mick@imobius.com 310 779 3985