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Marketing & Communications - Raising the Bar for Your Organization

The importance of storytelling: Sample: Do you remember your first kiss? Most people do, because it has a story and emotion behind it.
How to create your story and frame it correctly for various audiences: Sample: No one ever won a debate because the facts are on their side. Its all about framing and word choice.
How to engage an audience and keep their attention: Sample: Research indicates that you have 18 seconds to make an impression and win over the audience. Dont waste the beginning of your presentation with discussing an agenda or apologizing for having a cold.
Tips on public speaking and giving presentations that sell your messages: Never pace or walk in front of an audience when speaking. No Broadway actor would ever walk and talk at the same time.
Tips from the experts on writing an effective email, as taught to MBA students: Sample: Every email should have a kindness in it, praising in some way the recipient. It only takes 20 extra seconds.
Lessons on crisis communications from the business and non-profit world: Sample: Your goal when faced with crisis is to make it a one-day media story, not have it extend for days or weeks. Yet most people violate three basic rules that would help you do just that.
What social media can do and cannot do for you: Sample: Successful corporations dont just have a presence on social media. They use it as a strategic tool. Nike uses it to establish communities of interest. Starbucks uses it to test new products.