Evento

Preservation and the Media Workshop

The Washington Trust for Historic Preservation will host Preservation and the Media, a half-day workshop at the Stimson Green-Mansion, the Trust's Seattle headquarters. The workshop will focus on how to increase coverage of historic preservation and heritage related issues although the content will be beneficial to any individual or group interested in becoming more media savvy.

Topics to be covered include:

How to make contacts and build relationships with the media to get your stories covered

How to create a publicity plan around a specific event/project/issue

How to write a snappy and engaging press release and pitch your story

How to put together a professional quality press packet

How to put on a professional, well attended, and well covered media event

Beau Fong of Nyhus Communications LLC, a Seattle public relations and public affairs firm, will kick off the discussion of these topics with a Media Relations 101 presentation and then facilitate a small group hands-on exercise to put this newfound knowledge into practice. The second part of the workshop will feature a panel of print, online and broadcast media professionals who will continue the discussion from their perspective and provide feedback on participants story ideas. Participants will leave the workshop with a packet of handouts and a better understanding of how to engage the media in telling the important stories of our shared architectural and cultural heritage.

Support for the workshop is provided by the Department of Archaeology and Historic Preservation, Washington State's primary agency with knowledge and expertise in historic preservation.

The Washington Trust is a statewide nonprofit organization founded in 1976 to safeguard Washington's historic places through advocacy, education, collaboration and stewardship. The Washington Trust sponsors major preservation policy and legislative initiatives, promotes heritage tourism and the economic revitalization in historic neighborhoods, focuses attention on threatened historic properties, provides grants to preserve historic structures and sponsors regular educational programs to increase public awareness of Washington's historic resources and the need to protect them. Visit the Trust website at www.wa-trust.org for more information.